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As an Art Director within Patagonia’s Creative Studio, you will be part of an in-house team that produces digital, editorial, film, photography, print, and marketing campaigns and assets that give voice to our business and environmental initiatives. You will also help develop and steward Patagonia’s global visual identity. You will work within the concept creative team—a multidisciplinary group of art directors, writers, photo editors, and film producers—collaborating to tell stories rooted in our values and expressed through the products we make. As the Art Director, you will support the development and execution of creative work across a defined body of projects within our marketing ecosystem. You will partner with program management, marketing, and creative leadership to bring our values and products to life for an external audience, contributing to campaigns that advance our mission and support broader business objectives. You will apply a consistent and cohesive visual language across channels, ensuring the work reflects both brand standards and creative intent. Working with direction from Design Managers and Creative Directors, you will translate briefs into thoughtful, high-quality execution. As the Art Director, you will guide work from concept development through toolkit handoff—balancing hands-on making with collaboration across disciplines. You will apply established systems, frameworks, and brand guidelines to ensure consistency and clarity across outputs, while also contributing ideas that strengthen the work. This role is both hands-on and collaborative. You will work closely with Channel Experience teams and Creative Production to deliver globally relevant, channel-ready work. As the Art Director, you will build strong working relationships across teams and communicate clearly to ensure alignment throughout the creative process. You will also partner across categories to support consistency of voice and a seamless Patagonia brand experience.
Responsibilities
Develop creative ideas that deepen connection to the natural world and inspire action in defense of our home planet
Support the development of brand positioning and creative across long-term, seasonal, and platform-based campaigns
Translate global briefs and creative direction into clear, compelling visual execution
Present high-level creative concepts to stakeholders, demonstrating a cohesive visual strategy across all touch points.
Partner closely with writers and photo editors to develop cohesive, high-quality campaign narratives
Art direct both in-studio product photography and on-location shoots in support of campaign concepts
Collaborate with Retail, eCommerce, and Social teams to ensure consistent execution across all channels
Execute and refine creative work through final delivery—partnering with channel and production teams to ensure quality and consistency
Support the identification and collaboration with external creative talent as needed
Apply and uphold Patagonia’s visual system, including typography and core design assets
Think across media and ensure ideas translate effectively across channels
Partner with regional teams to ensure work translates with clarity and integrity across markets
Support consistency across product marketing and sport storytelling in collaboration with category design leadership
Requirements
5+ years of experience in graphic design or art direction
Strong typographic sensibility and attention to detail
Proven ability to execute creative across multiple channels
Highly collaborative, with strong communication and interpersonal skills
Proficiency in Figma, Adobe Creative Suite (InDesign, Illustrator, Photoshop), and evolving creative tools like A.I.
Experience working with consumer-facing brands, preferably within apparel, footwear, or accessories.
Genuine connection to environmental activism and outdoor sport—and an interest in where both are headed
Belief in design as a tool for bringing meaningful change and business value
Multidisciplinary creative, comfortable working across digital, print, and physical environments
Strategic thinker with the ability to translate ideas into thoughtful, real-world design solutions.
Ability to clearly articulate creative decisions and collaborate effectively with partners
Awareness of cultural and industry shifts and are curious about their impact on the work
Open, direct, and thoughtful in giving and receiving feedback
Self-motivated and able to work independently within defined direction
Use sound judgment to solve problems within your scope of work
Reflective—aware of your own perspective and open to others
