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Sleepyhead is one of the fastest-growing brands in the sleep industry — recently named to the Inc. 5000 list of America’s fastest-growing private companies. We’re a modern, Scottsdale-based e-commerce company shaking up the college sleep market with our premium mattress toppers and sleep essentials. Known for our high-performance products, data-driven marketing, and strong brand identity, Sleepyhead has built a loyal following nationwide and continues to scale rapidly across digital channels.
Position Overview
Sleepyhead is seeking a visionary, data-driven
Chief Marketing Officer (CMO)
to lead and scale our entire marketing organization. This executive will own revenue-driving strategy across all digital channels, oversee brand positioning, and build a high-performance team capable of sustaining aggressive growth.
The ideal candidate has deep experience in
e-commerce
, with hands-on expertise in
Shopify
and a strong understanding of performance marketing, lifecycle marketing, and brand storytelling. Experience with
Amazon Seller Central
is preferred. Strong experience with
Email
and
SMS
is required.
This role reports directly to the CEO and plays a critical part in shaping Sleepyhead’s next phase of growth.
Develop and execute a comprehensive omnichannel marketing strategy aligned with aggressive revenue goals
Own top-line growth, customer acquisition, retention, and lifetime value metrics
Lead monthly and quarterly marketing planning, forecasting, and budgeting
Build scalable systems that drive measurable ROAS and profitability
E-Commerce & Performance Marketing
Lead all direct-to-consumer initiatives on
Shopify
Oversee paid media (Meta, Google, TikTok, Pintrest, MNTN), affiliate, influencer, email/SMS, and organic social media
Own lifecycle marketing strategy across
Klaviyo (email)
and
Postscript (SMS)
Optimize flows, segmentation, deliverability, retention campaigns, and subscription strategy
Optimize conversion rate, AOV, and customer journey across all digital touchpoints
Use analytics to drive data-backed decision-making across channels
Partner with operations and finance to align inventory, promotions, and demand planning
Amazon Growth (Preferred Experience)
Support and scale marketplace strategy through
Amazon Seller Central
Oversee listing optimization, advertising, and promotional planning
Drive profitable growth on Amazon while maintaining brand integrity
Brand & Creative Direction
Ensure brand consistency and premium positioning across all touchpoints
Oversee creative strategy and campaign development
Lead product launches and seasonal initiatives
Protect and enhance Sleepyhead’s premium brand image
Team Leadership & Organizational Development
Recruit, mentor, and lead a high-performing marketing team
Establish clear KPIs and accountability structures
Foster a results-oriented, high-performance culture
Collaborate cross-functionally with finance, operations, and executive leadership
Qualifications
10+ years of progressive marketing leadership experience, with significant e-commerce focus
Proven success scaling a multi-million-dollar DTC brand
Extensive hands-on experience with
Shopify
(required)
Deep experience with
Klaviyo
and
Postscript
, including lifecycle automation and revenue attribution
Experience managing significant paid media budgets with strong KPI accountability
Experience with
Amazon Seller Central
3P (preferred)
Strong analytical background with comfort in financial modeling and forecasting
Experience leading and managing high-performing marketing teams
Executive presence with strong communication and decision-making skills
In-office availability in Scottsdale, AZ
What We’re Looking For
We want a growth-oriented operator — someone who can both set the strategic vision and dive into execution when needed. This is a high-impact leadership role for someone who thrives in fast-growth environments and wants to build a category-defining brand.
If you are excited about scaling a premium e-commerce brand and leading a dynamic team at
