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FanDuel is looking for a Customer Growth Associate to elevate our customer engagement and marketing initiatives. You will play a key role on the Customer Growth team, providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including, but not limited to, Operations, Marketing Technology, DataScience, Brand, and Commercial. This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
Responsibilities
Own end-to-end execution of lifecycle marketing campaigns across key customer segments, ensuring alignment with retention goals, commercial priorities, and budget constraints
Partner with Data Science to operationalize model-driven marketing strategies, leveraging predictive insights to optimize targeting, personalization, and player value
Collaborate with experimentation teams to build and execute structured test-and-learn roadmaps, driving continuous optimization and measurable ROI
Work cross-functionally with creative and brand to develop high-impact campaign assets that drive customer engagement, excitement, and brand awareness
Act as a key stakeholder liaison, communicating campaign strategy, performance insights, and recommendations to internal partners and leadership
Monitor, analyze, and report on campaign performance against KPIs (e.g., retention, engagement, revenue), translating data into actionable insights
Deliver clear, insight-driven reporting to identify growth opportunities and inform future marketing strategies
Manage promotional budgets with precision, tracking spend, monitoring trends, and escalating risks or variances as needed
Identify and implement innovative lifecycle tactics to increase engagement, improve retention, and enhance perceived customer value
Develop deep expertise in marketing technology and data tools (e.g., campaign platforms like Braze, XP & Hightouch, analytics workflows, data warehouse), improving execution efficiency and scalability
Contribute to a high-performing team culture by supporting teammates, sharing knowledge, and stepping in as needed to ensure team success
Requirements
Minimum of 2+ years of experience in Customer Marketing or similar roles, with the ability to manage complex campaigns from conception to execution
Top-notch organizational and project management skills to handle concurrent initiatives and deadlines
Strong marketing mindset to launch promotional initiatives with excellence and contribute to strategies
Understanding of marketing platforms, Email Service Providers (preferably Braze, Movable Ink, XP), and Customer Data Platform Technologies (e.g. Segment, HighTouch)
Exceptional verbal and written communication to collaborate with stakeholders and leaders
Comfort with data and insights to measure performance and track budgets
Ability to set and meet expectations for both internal and external partners
Has a positive attitude and loves being a team player
Bachelor’s degree required
Nice-to-haves
Familiarity with design tools like photoshop is a plus
Interest in I-gaming, with a good understanding of FanDuel or similar competitive products
Knowledge of sports, casinos, and/or experience working within a heavily regulated industry is a plus
Benefits
Array of health plans to choose from (some as low as \$0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits
Generous paid time off (PTO & sick leave)
Annual bonus and long-term incentive opportunities (based on performance)
401k with up to a 5% match
Commuter benefits
Pet insurance
Medical, vision, and dental insurance
Life insurance
Disability insurance
401(k) matching program
Short-term or long-term incentive compensation, including cash bonuses and stock program participation
Paid personal time off
14 paid company holidays
Paid sick time in accordance with all applicable state and federal laws
