Digital Marketing Specialist (Paid Ads & Optimization) | Remote | Part-time | PH-Based | US Hours (EST/Michigan)

<h3><b>Logistics Summary</b></h3><ul><li><p><b>Salary:</b> $550 – $600 USD per month.</p></li><li><p><b>Hours:</b> Part-time (10–12 hours per week) with potential to grow.</p></li><li><p><b>Shift:</b> US Daytime Hours (Michigan Time / Eastern Standard Time).</p></li><li><p><b>Location Restriction:</b> Must be based in a major hub: <b>Cebu, Manila, or Davao</b>.</p></li></ul><h3><b>About the Role</b></h3><p>We are seeking an analytical, results-driven <b>Digital Marketing Specialist</b> to own our paid traffic and search optimization strategies. This role is split between accelerating growth for our agency and delivering top-tier performance for our clients.</p><p>Unlike generalist marketing roles, this position demands a deep, technical understanding of paid acquisition funnels and search algorithms. Because you will operate directly during US business hours, seamless collaboration, quick execution, and expert-level communication are vital.</p><h3><b>Key Responsibilities</b></h3><h4><b>1. Paid Performance Marketing (Facebook & Instagram)</b></h4><ul><li><p><b>Campaign Architecture:</b> Build, launch, and manage paid ad campaigns on Meta (Facebook & Instagram) for both client accounts and our internal agency.</p></li><li><p><b>Optimization & Testing:</b> Continuously run A/B tests on ad creatives, copy, and audience targeting to lower cost-per-acquisition (CPA) and maximize return on ad spend (ROAS).</p></li><li><p><b>Data Reporting:</b> Track ad spend data and synthesize technical metrics into clear, actionable performance reports.</p></li></ul><h4><b>2. Search & Discoverability Optimization (SEO & ASO)</b></h4><ul><li><p><b>Search Engine Optimization (SEO):</b> Implement technical, on-page, and off-page SEO strategies to boost organic search rankings and web traffic.</p></li><li><p><b>App Store Optimization (ASO):</b> Manage and tweak app store listings (keywords, descriptions, titles) to maximize visibility, search conversion rates, and app downloads.</p></li></ul><h3><b>Non-Negotiables</b></h3><ul><li><p><b>Agency Background:</b> Minimum of <b>3 years of marketing agency experience</b>. You must be comfortable managing multi-account data and working under structured performance targets.</p></li><li><p><b>English Mastery:</b> <b>C1/C2 English proficiency</b>. Your business-level verbal and written communication must be exceptional, clear, and professional.</p></li><li><p><b>Geographic Hub:</b> Must be currently residing in <b>Cebu, Manila, or Davao</b> to ensure access to reliable primary/secondary internet infrastructure and stable power grids.</p></li><li><p><b>Schedule Alignment:</b> Unwavering commitment to working <b>US Daytime hours</b> (Michigan/Eastern Timezone).</p></li><li><p><b>Proven Track Record:</b> Ability to demonstrate successful past performance in scaling paid ads or significantly improving search rankings (SEO/ASO).</p></li></ul><h3><b>The Ideal Candidate</b></h3><p>You are a "Data-First" marketer. You don't guess what works; you look at the analytics to make your next move. You are structured, highly communicative, and can pivot smoothly from auditing a website's SEO to scaling a Meta ad budget.</p>