Director, Customer Advocacy & Referral Marketing

<div class="container-3Gm1a"><p>Why UKG:  </p> <p>At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.</p> <p>We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.<br><br></p> <p><strong><span>About the Team</span></strong><span data-ccp-props="{}"> </span></p> <p><span>Customer Marketing at UKG is responsible for turning customer success into measurable growth. We partner closely with Sales, Product, and Customer Experience to translate customer outcomes into expansion pipeline, accelerated deal velocity, and referral-driven revenue.</span><span data-ccp-props="{}"> </span></p> <p><span>This team operates at the intersection of customer advocacy, expansion strategy, and revenue enablement ensuring Sales has credible customer proof and scalable programs that influence live deals.</span><span data-ccp-props="{}"> </span></p> <p><strong><span>About the Role</span></strong><span data-ccp-props="{}"> </span></p> <p><span>The Director, Customer Advocacy & Referral Marketing is a senior leadership role responsible for building and scaling UKG’s customer-led growth engine.</span><span data-ccp-props="{}"> </span></p> <p><span>This role owns the strategy and execution of customer advocacy, reference operations, and referral marketing programs that directly impact expansion revenue, win rates, and sales efficiency. This is not a coordination or campaign-only role it is a builder role focused on creating systems, plays, and programs that Sales trusts and actively uses in live deals.</span><span data-ccp-props="{}"> </span></p> <p><span>You will operate as a strategic partner to Sales leadership, working directly with customers and account teams to deploy the right customer proof at the right moment in the deal cycle. Your work will help Sales win faster, expand accounts more effectively, and turn customer advocacy into a repeatable, measurable growth motion.</span><span data-ccp-props="{}"> </span></p> <p><strong><span>What You’ll Own</span></strong><span data-ccp-props="{}"> </span></p> <p><strong><span>Customer Advocacy & Reference Operations</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="1" data-aria-level="1"><span>Build and scale a strategic, revenue-aligned customer reference and advocacy program</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="2" data-aria-level="1"><span>Deploy customer proof into live deals to improve win rates and reduce time to proof</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="3" data-aria-level="1"><span>Develop segmented advocacy pools (Enterprise, Mid-Market, SMB, Product Innovation)</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="4" data-aria-level="1"><span>Establish intake, prioritization, and matching models aligned to Sales needs</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span>Referral Marketing</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="1" data-aria-level="1"><span>Design and launch a global customer referral program that generates qualified pipeline</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="2" data-aria-level="1"><span>Embed referral triggers across the customer lifecycle</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="3" data-aria-level="1"><span>Track referral-to-pipeline and referral-to-revenue performance</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="4" data-aria-level="1"><span>Define referral incentives and reward structures in partnership with Sales and Legal</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span>Expansion & Sales Enablement</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="1" data-aria-level="1"><span>Partner with Sales leadership to activate customer-led expansion plays in priority accounts</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="2" data-aria-level="1"><span>Standardize expansion and advocacy plays for consistent execution across Sales and BDR teams</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="3" data-aria-level="1"><span>Improve sales efficiency by making customer proof easier to access, trust, and use</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span>Systems, Scale & Enablement</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="1" data-aria-level="1"><span>Build a scalable Customer Evidence System that delivers the right proof and advocacy signals at the right time</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="2" data-aria-level="1"><span>Partner with Marketing Operations to enable self-service access to customer proof</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="3" data-aria-level="1"><span>Leverage AI and automation to scale reference matching, signal identification, and insight extraction</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="4" data-aria-level="1"><span>Stabilize and grow a team by introducing clarity, rigor, and operational confidence</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span>How Success Is Measured</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="1" data-aria-level="1"><span>Expansion pipeline generated and influenced</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="2" data-aria-level="1"><span>Closed-won expansion revenue impact</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="3" data-aria-level="1"><span>Win-rate lift on deals using customer evidence</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="4" data-aria-level="1"><span>Referral-sourced pipeline and conversion rates</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="5" data-aria-level="1"><span>Adoption of standardized advocacy and expansion plays by Sales and BDR teams</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span>About You</span></strong><span data-ccp-props="{}"> </span></p> <p><strong><span>Basic Qualifications </span></strong><span data-ccp-props="{}"> </span></p> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="1" data-aria-level="1"><strong><span>10+ years of experience</span></strong><span> in B2B SaaS marketing, revenue marketing, customer marketing, or sales-adjacent roles with direct impact on pipeline or revenue</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="2" data-aria-level="1"><strong><span>5+ years of direct people leadership experience</span></strong><span>, including hiring, performance management, and team development</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="3" data-aria-level="1"><span>Proven experience </span><strong><span>building or scaling a customer advocacy and/or reference program</span></strong><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="4" data-aria-level="1"><span>Demonstrated ownership of programs tied to </span><strong><span>pipeline, expansion revenue, win rates, retention, or NRR</span></strong><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="5" data-aria-level="1"><span>Hands-on experience partnering closely with </span><strong><span>Sales leadership</span></strong><span> to support live deals and priority accounts</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="6" data-aria-level="1"><span>Experience working across </span><strong><span>multiple customer segments</span></strong><span> (Enterprise, Mid-Market, SMB)</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="7" data-aria-level="1"><span>Strong understanding of </span><strong><span>pipeline metrics, attribution, and revenue influence</span></strong><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span>Preferred Qualifications</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="1" data-aria-level="1"><span>Experience operating in a </span><strong><span>large, matrixed organization</span></strong><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="2" data-aria-level="1"><span>Demonstrated </span><strong><span>builder mentality</span></strong><span>, including rebuilding or stabilizing a function</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="3" data-aria-level="1"><span>Strong </span><strong><span>sales fluency</span></strong><span> and credibility with Sales leaders</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="4" data-aria-level="1"><span>Operational mindset with the ability to design </span><strong><span>scalable systems and processes</span></strong><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="5" data-aria-level="1"><span>Comfort working directly with customers and executives in high-impact moments</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{" data-aria-posinset="6" data-aria-level="1"><span>Proven ability to </span><strong><span>influence without authority</span></strong><span> across Sales, BDR, Product, and Customer Experience teams</span><span data-ccp-props="{}"> </span><span data-ccp-props="{}"> </span></li> </ul> <p>Company Overview:</p> <p>UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.</p> <p>Equal Opportunity Employer   </p> <p>UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.</p> <p>View <a href="https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf" rel="noopener">The EEO Know Your Rights poster</a>      </p> <p>UKG participates in E-Verify. View the E-Verify posters <a href="https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf" rel="noopener">here</a>.  </p> <p>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. </p> <p>Disability Accommodation in the Application and Interview Process</p> <p>For individuals with disabilities that need additional assistance at any point in the application and interview process, please email <a href="mailto:UKGCareers@ukg.com" rel="noopener">UKGCareers@ukg.com</a>. </p> <p>The pay range for this position is $145,600 to $209,300. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at <a href="https://www.ukg.com/about-us/careers/benefits" rel="noopener">https://www.ukg.com/about-us/careers/benefits</a></p> </div>