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We are seeking a Senior Director of Product-Led Growth(PLG) Marketing to own marketing’s contribution to our self-serve revenue line. This high-impact leader will hold P&L responsibility for our PLG marketing initiatives, orchestrating the end-to-end customer lifecycle from initial acquisition and activation to expansion and retention.
In this role, you will lead and scale Dropbox’s global digital marketing functions, including Paid Media(Brand & Performance), SEO/GEO, Web Strategy, and Lifecycle Marketing.
The ideal candidate is a deeply analytical, growth-minded leader who can seamlessly bridge data-driven performance marketing with brand storytelling, collaborating closely with Product, Analytics, Sales, and Brand teams to optimize user journeys across Brand, PLG, and Sales-Led Growth(SLG) motions. This includes engineering the data foundations and trigger mechanisms to identify enterprise-ready accounts within our self-serve base and seamlessly routing them to our Sales and Field Marketing teams.
Responsibilities
P&LOwnership: Drive the strategic vision and financial accountability for Dropbox’s PLG marketing revenue, maximizing customer lifetime value(LTV) while managing efficient customer acquisition costs(CAC).
Paid Media Strategy: Oversee global paid media budgets across performance and brand channels. Deliver aligned Statements of Work(SOW) to support Brand and Field Marketing while relentlessly optimizing self-serve user acquisition.
Lifecycle & Retention Marketing: Own the global lifecycle marketing strategy(email, in-product, push) to accelerate user activation, habit formation, premium upgrades, and long-term retention.
Web & Search Optimization: Lead SEO/GEO(Generative Engine Optimization) and Web properties to drive high-quality organic traffic, continuous conversion rate optimization(CRO), and deep user engagement.
Cross-Functional Orchestration & PQL Pipeline: Partner deeply with Product, Engineering, and Data Analytics to build seamless growth loops. Collaborate directly with the Field Marketing and Sales organizations to define Product Qualified Lead(PQL) criteria, ensuring high-potential self-serve accounts are efficiently surfaced for enterprise ABM targeting and sales outbound execution.
Data & Experimentation Culture: Establish a rigorous culture of experimentation(A/B testing, incrementality testing) and leverage advanced analytics to continuously optimize the customer journey and campaign ROI.
Team Leadership: Lead, mentor, and scale a world-class, diverse team of digital marketers, fostering a culture of excellence, psychological safety, and continuous learning.
Requirements
10+ years of digital marketing experience with increasing scope and leadership responsibility, ideally spanning high-growth B2B SaaS and/or scale B2C environments.
5+ years of experience directly managing and scaling multi-disciplinary teams, including hiring, coaching, performance management, and organizational design.
Deep Media Expertise: Proven track record of managing large-scale paid media programs(search, social, video, display) that simultaneously drive brand equity and measurable self-serve acquisition.
Advanced Lifecycle Mastery: Proven success leading complex lifecycle programs using sophisticated segmentation, personalization, and cross-channel orchestration(email, in-app, push).
Analytical Rigor: Deep comfort with complex attribution models, incrementality testing, Media Mix Modeling(MMM), and translating complex performance data into crisp, executive-ready narratives.
Stakeholder Management: Exceptional communication and collaboration skills, with a proven ability to align creative, product, sales, finance, and data teams around shared revenue goals.
Preferred Qualifications
Hybrid GTM Experience: Proven success operating in a hybrid GTM model, with a track record of leveraging product usage data to fuel enterprise sales pipelines and account-based marketing(ABM) strategies.
Experience managing large global media budgets($50M+) and complex agency/partner ecosystems.
Strong familiarity with modern MarTech and AdTech stacks, including Customer Data Platforms(CDPs), marketing automation, multi-touch attribution tools, and data privacy governance.
