Marketing Coordinator- Skilled Nursing Facility

Comprehensive at Williamsville Rehabilitation Center is seeking a dynamic and relationship-driven Marketing Coordinator to promote our skilled nursing and rehabilitation services throughout the Buffalo, NY region. The ideal candidate will have a strong background in healthcare marketing and established relationships within hospitals, physicians’ networks, and community organizations. This individual will play a key role in increasing admissions, maintaining census, and strengthening the facility’s presence in the healthcare community.

Hospital & Referral Outreach

• Build and maintain strong relationships with hospital discharge planners, case managers, social workers, and physicians to generate referrals.

• Conduct regular hospital visits, attend discharge planning meetings, and coordinate with healthcare professionals to ensure smooth patient transitions.

• Identify new business opportunities and track referral trends within the region.

Community Engagement & Marketing

• Represent the facility at community events, health fairs, senior centers, and local organizations.

• Plan and execute community-based marketing initiatives and sponsorships that promote the facility’s programs and services.

• Develop and distribute promotional materials that align with the facility’s branding and compliance standards.

Admissions Support

• Partner with admissions and clinical teams to evaluate referrals and coordinate pre-admission processes.

• Track, analyze, and report referral data and admission outcomes to guide marketing strategies.

Brand & Relationship Management

• Serve as the primary liaison between the facility and external partners.

• Maintain up-to-date knowledge of the facility’s specialized services and rehabilitation programs.

• Monitor competitors and market trends to identify growth opportunities.

• Minimum 2–3 years of experience in healthcare marketing, business development, or admissions—preferably within skilled nursing, rehabilitation, or hospital settings.

• Nursing home experience required.

• Strong relationships with hospital discharge planners and healthcare professionals in the Buffalo region highly preferred.

• Proficiency in basic communication programs; knowledge of Point Click Care a plus.

• Excellent communication, interpersonal, and presentation skills.

• Ability to work independently, prioritize effectively, and meet goals.

• Valid driver’s license and reliable transportation required.