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Marketing Manager ? Lead Generation (Colorado Springs, CO)
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Location:
Colorado Springs, CO (Onsite / Hybrid)
Company:
Purple Mountain Home Buyers
Position Type:
Full-Time | Marketing | Mid-Senior Level
Compensation:
$75,000?$90,000 base
Benefits:
Health | 401(k) with 4% match | PTO | Growth-Focused Culture
About Purple Mountain Home Buyers
Purple Mountain Home Buyers is a fast-growing wholesale company built on
clarity, accountability, and results
. We connect great products with great customers through smart systems, strong relationships, and purpose-driven execution.
We?re expanding our marketing team in
Colorado Springs
and are seeking a
Marketing Manager
who can
drive qualified seller leads
through data-driven, multi-channel marketing. This role blends strategic leadership with hands-on execution ? perfect for someone who loves making marketing measurable.
Position Summary The
Marketing Manager
will plan, execute, and optimize
multi-channel lead generation campaigns
to fuel our acquisitions pipeline. You?ll oversee direct mail, digital, and offline marketing programs ? ensuring every dollar spent drives measurable ROI.
You?ll also manage vendors, maintain brand standards, and ensure accurate data attribution within our CRM. Most importantly, you?ll partner closely with Sales and Acquisitions to ensure lead quality, appointment efficiency, and consistent revenue growth.
Key Responsibilities
Lead Generation & Campaign Management
Drive qualified seller leads in the Colorado Springs market through multi-channel marketing (direct mail, PPC, TV, social, SEO, and more).
Plan and deploy marketing campaigns, ensuring cost-efficient lead generation and ongoing optimization based on performance data.
Oversee campaign calendars, seasonal adjustments, and channel priorities to maintain consistent lead flow.
Performance Tracking & Optimization
Monitor, analyze, and report weekly and monthly KPIs to evaluate ROI and conversion performance.
Use attribution data to refine campaigns, messaging, and targeting strategies.
Conduct A/B testing on ads, mailers, landing pages, scripts, and workflows ? implementing insights to improve campaign efficiency.
Collaboration & Alignment
Partner with the Acquisitions Team to align marketing strategies with lead quality, appointment rates, and revenue goals.
Create and refine collateral, appointment confirmations, and follow-up workflows based on sales feedback.
Vendor & Brand Oversight
Manage all marketing vendors ? ensuring accurate tracking, clear attribution, and consistent brand messaging.
Maintain and enforce brand standards across all marketing and sales channels (print, digital, and in-person).
Review and edit vendor-produced creative assets for quality, compliance, and consistency.
Market & Competitive Insight
Stay current on local real estate and consumer trends, competitor activity, and industry shifts to identify new opportunities.
Collaborate with vendors and industry peers to develop innovative campaigns and fresh marketing approaches.
Qualifications
Bachelor?s degree in Marketing, Advertising, or Business preferred (not required).
4+ years of marketing experience
Experience managing digital campaigns, CRM systems (Podio, Salesforce, or HubSpot), and marketing vendors.
Strong understanding of attribution, analytics, and campaign reporting.
Comfortable creating dashboards and using spreadsheets for performance analysis.
Excellent project management, communication, and copywriting skills.
Knowledge of both traditional and digital channels:
Must live within a commutable distance of Colorado Springs.
Benefits
Full-time salaried$75,000?$90,000/year (DOE)
Health insurance (company-sponsored)
401(k) with 4% company match
Paid vacation and sick leave
Comprehensive onboarding and professional training
Collaborative, high-accountability culture with open communication and growth opportunities
