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Marketing Operations & Activation Lead EMEA

April 30, 2026

Bring more to life.Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?At Leica Biosystems, one of <a href="https://danaher.com/our-businesses" target="_blank" rel="noopener noreferrer">Danaher’s</a> 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.At Leica Biosystems, we’re not just shaping the future of cancer diagnostics — we’re transforming lives. Our mission of “Advancing Cancer Diagnostics, Improving Lives” is the driving force behind everything we do. As a global leader with the most comprehensive portfolio spanning from biopsy to diagnosis, we empower clinicians with innovative, reliable solutions so they can give patients timely, accurate answers when they need them most. When you join Leica Biosystems, you’re not just taking a job; you’re becoming part of a passionate team that knows every moment matters when it comes to cancer. You’ll help develop diagnostic solutions that turn anxiety into answers, and aid the acceleration of next-generation, life-changing therapies. Surrounded by a diverse and collaborative global community, you’ll be inspired each day to stretch, grow, and make an impact.Learn about the <a href="https://www.danaher.com/how-we-work/danaher-business-system" target="_blank" rel="noopener noreferrer">Danaher Business System</a> which makes everything possible.The Marketing Operations & Activation Lead, EMEA is responsible for driving campaign excellence, Demand Generation activation, and high-impact market presence across EMEA. Acting as the operational bridge between Global campaign priorities and regional execution, this role ensures consistent rollout through strong governance, readiness planning, asset deployment, and performance follow-through across priority markets.This position reports to the EMEA Marketing Director and is part of the EMEA Commercial Organization and will be fully remote covering the EMEA Region.In this role, you will have the opportunity to:<ul><li>Lead the rollout and localization of global campaigns across EMEA, ensuring readiness, consistency, and high-quality execution across priority markets.</li><li>Drive demand generation activation in partnership with Sales, focusing on increasing marketing-influenced pipeline, lead quality, and conversion across the funnel.</li><li>Define and implement campaign governance, processes, and tools (SFDC, asset deployment, tracking) to ensure visibility, consistency, and operational excellence.</li><li>Monitor campaign and channel performance (digital, events, webinars), translating insights into actionable improvements to strengthen ROI and commercial impact.</li><li>Lead and develop a team responsible for campaign deployment and activation, ensuring prioritization, accountability, and strong execution cadence across markets.</li></ul>The essential requirements of the job include<ul><li>A Bachelor’s degree in Marketing, Business, or Life Sciences.</li><li>Extensive number of years experience in B2B marketing within Healthcare / MedTech / Diagnostics / Life Sciences in a matrixed environment</li><li>Proven people leadership capability, including coaching, prioritization, performance management, and building execution rhythm across a team of direct reports</li><li>Proven experience driving Campaign Excellence / Growth Marketing activation, ensuring consistent deployment across multiple markets partnering with Sales and commercial stakeholders to support Demand Generation activation and funnel influence</li><li>Strong experience leading major Tier 1 tradeshows and exhibitions, from strategy to delivery and post-event performance reporting</li><li>Strong experience in Salesforce (SFDC.com) including lead lifecycle understanding, reporting basics, and campaign/lead tracking principles</li><li>Proven experience supporting Digital Marketing execution (email campaigns, landing pages, webinars, paid/organic activation coordination, developing and monitoring KPIs such as engagement, conversion, lead quality etc) and the ability to translate performance signals into practical improvements that strengthen execution and commercial alignment.</li></ul>Travel, requirements:<ul><li>Ability to travel 30%- 50% of the time, for internal and external meetings (Key Tradeshows, exhibitions etc)</li></ul>It would be a plus if you also possess previous experience in:<ul><li>Translating market insights and customer segmentation into targeted marketing strategies that drive growth across diverse and complex markets, using VoC surveys and tools to support that.</li><li>Demonstrating strong commercial acumen, with the ability to connect marketing activities to revenue outcomes, win rates, and share of wallet expansion</li><li>Shaping customer engagement strategies in tender-driven markets, including pre-tender engagement and value-based positioning to influence specification and decision criteria.</li></ul>Leica Biosystems, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at <a href="https://leplb1040.upoint.alight.com/ah-angular-afirst-web/#/web/danaher/cp/preauth-home" target="_blank" rel="noopener noreferrer">Danaher Benefits Info</a>.Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.For more information, visit <a href="http://www.danaher.com/" target="_blank" rel="noopener noreferrer">www.danaher.com</a>.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...