<p>Orchid Security is the Identity Infrastructure Control Plane - connecting visibility, policy, and orchestration across the identity systems enterprises already own. We’re 70 people, early stage, and growing fast in the enterprise identity security market.</p><p>Our marketing team runs lean and punches above its weight. We need someone to own the operational engine behind it - systems, data, processes, and the plumbing that makes campaigns actually work.</p><p><strong>The Role</strong></p><p>You’ll be the sole owner of Orchid’s marketing operations function - responsible for our marketing tech stack, lead lifecycle processes, campaign infrastructure, and the data that drives decisions. You work autonomously, move fast, and are deeply hands-on. This role reports to the VP Marketing.</p><p><br></p>
<br><h3>Requirements</h3>
<p><strong>What You’ll Own</strong></p><ul><li>Own and optimize HubSpot end-to-end: workflows, automation, lead scoring, segmentation, list management, and reporting</li><li>Manage the HubSpot–Salesforce integration: ensure clean lead handoff, accurate lifecycle stages, and reliable sync between systems</li><li>Build and maintain campaign infrastructure: landing pages, forms, UTM tracking, email sequences, and nurture programs</li><li>Own the marketing data layer: lead hygiene, attribution modeling, funnel reporting, and pipeline dashboards</li><li>Evaluate and manage the broader martech stack - identify gaps, recommend tools, own integrations</li><li>Collaborate with demand gen on campaign execution and with sales on lead routing and handoff quality</li><li>Document processes, build playbooks, and create the operational foundation as we scale</li></ul><p><strong>What We’re Looking For</strong></p><ul><li>3+ years in marketing operations, preferably at a B2B SaaS or cybersecurity company</li><li>Deep, hands-on HubSpot expertise - you’ve built and managed complex workflows, not just used them</li><li>Strong Salesforce working knowledge: you understand the CRM side of the HubSpot–SFDC relationship</li><li>Data-oriented: you’re comfortable in dashboards, can build reports from scratch, and use data to identify what’s broken</li><li>Self-directed - you don’t need to be told what to fix, you find it yourself</li><li>Experience managing multiple tools and integrations simultaneously (ZoomInfo, Clearbit, intent data, etc.) is a plus</li></ul><p><strong>What Good Looks Like</strong></p><ul><li>HubSpot is clean, documented, and trusted by the sales team</li><li>Leads route correctly, score accurately, and land in Salesforce without friction</li><li>Marketing can measure pipeline contribution with confidence</li><li>Every campaign launches on time with proper tracking in place</li></ul><p><strong>Why Orchid</strong></p><ul><li>Greenfield build - set up the marketing ops function the right way from the start</li><li>High-impact role: in a lean team, your work directly affects pipeline and revenue</li><li>Seed stage with real enterprise customers and a differentiated technical story</li><li>Competitive comp, meaningful equity, full flexibility</li></ul><p><br></p>
