Product Marketing Manager

June 9, 2026

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<h2>Who We Are</h2>Overflow is a Series B Silicon Valley technology company with a bold mission: to inspire the world to give. We are a B2B SaaS philanthropy platform that enables modern giving across cash, stock, and crypto for nonprofits, churches, and mission-driven organizations.Backed by leading investors including Uncork Capital, Craft Ventures, and Village Global, Overflow builds secure, beautifully designed infrastructure that powers generosity at scale.<h2>Our Founding Principles</h2>Overflow was founded on the belief that generosity transforms people and communities. Inspired by Proverbs 11:24 — "The world of the generous gets larger and larger" — we operate with integrity, stewardship, service, and excellence.<h2>How We Work</h2>Overflow operates with a flexible work model. While there is no company-wide in-office requirement, some teams may establish in-person collaboration rhythms based on their function, goals, and team needs.We maintain offices in Los Gatos, CA and Birmingham, AL for team collaboration, coworking, meetings, and intentional in-person connection. Candidates should be comfortable participating in occasional in-person gatherings or team-specific onsite expectations, depending on their role and department.<h2>About the Role</h2>This isn't just a product marketing job. It's a chance to build the function that connects everything — product, sales, customers, and the market — at a company where the work genuinely matters. You'll be the voice of the product for a platform that helps churches grow generosity, and you'll do it at the moment where the company is investing to scale.You're not inheriting a playbook — you're writing it. Every framework, asset, and process you build becomes the foundation for how Overflow goes to market.<h2>What You Will Do</h2>Positioning, Messaging & Narrative<ul style="min-height:1.5em"><li>Own Overflow's product positioning and messaging across all segments — from starter churches to enterprise ministries — ensuring every touchpoint tells a clear, compelling, and differentiated story</li><li>Build and maintain a messaging framework that translates product capabilities into the language of generosity growth, not just feature specs</li><li>Craft and scale our migration narrative — turning proof points (12% giving increase, 90%+ migration in 8 weeks, 112% retention) into a repeatable, segment-specific story that drives urgency and conversion</li><li>Develop competitive positioning that clearly articulates why Overflow wins against legacy platforms and emerging competitors</li></ul>Go-to-Market Strategy & Product Launches<ul style="min-height:1.5em"><li>Lead end-to-end GTM strategy for all product launches — from Tap and full-stack giving features to AI-powered tools and new payment methods</li><li>Build the GTM playbook for Overflow, defining launch tiers, cross-functional workflows, channel strategies, and measurement frameworks</li><li>Partner with Product Management and Engineering to inject market and user insights into the product roadmap</li><li>Coordinate cross-functionally with Marketing, Success, Partnerships, and Sales to ensure launches land with impact across every channel and stakeholder group</li></ul>Sales Enablement & Revenue Impact<ul style="min-height:1.5em"><li>Build the sales enablement toolkit from the ground up: battlecards, pitch decks, segment-specific one-pagers, objection handling guides, and a fully functioning demo environment</li><li>Close the AE messaging gap by creating education resources that help reps articulate Overflow's value proposition with confidence across every segment and deal size</li><li>Support the enterprise GTM motion with solutions-oriented collateral, case studies, and proof points that give AEs credibility in complex deals</li><li>Partner with Revenue Operations to identify and act on product-market signals that inform upsell and expansion plays</li></ul>Customer Marketing & Product Adoption<ul style="min-height:1.5em"><li>Build a customer marketing engine: case studies, testimonials, and customer stories that showcase real outcomes and drive social proof</li><li>Partner with Customer Success to develop in-product enablement content, product documentation, and onboarding materials that reduce time-to-value and drive adoption</li><li>Shape the in-product upsell narrative — working with Product and Growth to identify the right moments, segments, and messaging to drive Tap-to-full-stack conversion</li><li>Drive customer communications for product updates, migrations, and changes with clarity and care</li></ul>Market Intelligence & Insights<ul style="min-height:1.5em"><li>Own competitive intelligence as a repeatable program — monitoring the church giving and generosity tech landscape and translating shifts into actionable insights for Product and Sales</li><li>Conduct and synthesize user research to deepen our understanding of church leaders, pastors, administrators, and donors across segments</li><li>Identify market trends and whitespace opportunities that inform product strategy and GTM expansion</li></ul><h2>What You Should Have</h2><ul style="min-height:1.5em"><li>4–6 years of product marketing experience, ideally at a growth-stage B2B SaaS or platform company scaling from early traction to meaningful ARR</li><li>Demonstrated experience building a PMM function or operating as the first (or early) product marketer — you know how to create structure where there is none</li><li>Strong command of positioning, messaging, and GTM strategy with a portfolio showing both strategic thinking and hands-on execution</li><li>Experience creating sales enablement assets (battlecards, decks, one-pagers) grounded in competitive and market insights, with a track record of measurable sales impact</li><li>Experience leading cross-functional product launches end-to-end, coordinating across Product, Engineering, Marketing, Sales, and Customer Success</li><li>Excellent writing and storytelling ability — you can translate complex product capabilities into compelling narratives that resonate with non-technical buyers</li><li>Comfort working in a fast-paced, ambiguous environment where you'll need to prioritize ruthlessly</li><li>Analytical mindset with the ability to use data to inform creative and strategic decisions</li><li>Genuine curiosity about the people we serve — you want to understand church leaders, their challenges, and what generosity means to their communities</li></ul><h2>It'd Be Nice If You Had</h2><ul style="min-height:1.5em"><li>Experience in fintech, payments, or financial services platforms</li><li>Familiarity with the church, nonprofit, or faith-based technology space</li><li>Experience with both product-led growth (PLG) and sales-led motions</li><li>Background in marketing products driven by upsell/expansion revenue (not just new logo acquisition)</li><li>Experience with pricing and packaging strategy</li><li>Hands-on experience with AI-powered product features or tools</li></ul><h2>Our Compensation Philosophy</h2>Overflow's compensation philosophy is rooted in Carta Total Compensation benchmarks, ensuring pay that is competitive by role, geography, and function. Actual compensation may vary based on factors including job-related skills, experience, interview performance, and market data.Total compensation may also include equity, performance-based bonuses (for eligible roles), and a comprehensive benefits package. As a Series B company, we believe equity is a meaningful part of building long-term ownership — when Overflow wins, our team should share in that upside.<h2>Benefits & Perks</h2>Overflow offers a thoughtful benefits package designed to support your well-being, growth, and life outside of work, including:<ul style="min-height:1.5em"><li>Competitive base salary with equity and commission eligibility</li><li>Medical, dental, and vision coverage for employees and dependents</li><li>Generous paid time off and company holidays</li><li>Paid parental leave</li><li>401(k) retirement plan</li><li>Dedicated mental health and therapy stipend to support personal well-being</li><li>Team retreats and intentional in-person gatherings throughout the year</li></ul>Overflow is proud to be an equal opportunity employer and is committed to building a diverse and inclusive team.

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