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Remote Email and Social Media Marketing Specialist
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<p><span style="font-weight: bold">Job Summary:</span></p>
<p><br></p>
<p>We are looking for a detail-oriented and results-driven <span style="font-weight: bold">Email and Social Media Marketing Specialist </span>to develop, implement, and optimize email marketing strategies that drive engagement, nurture leads, and boost conversions.</p>
<p><br></p>
<p>You won't just be sending emails, you will be crafting personalized, high-conversion customer journeys that directly drive revenue growth.</p>
<p><br></p>
<p>The ideal candidate has hands-on experience with email marketing platforms, understands segmentation and automation, and can turn data into actionable insights. This role is perfect for someone who is both analytical and creative, with a passion for delivering the right message to the right audience at the right time.</p>
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<p><span style="font-weight: bold">Key Responsibilities: </span></p>
<p><br><br></p>
<p><span style="font-weight: bold">Email Marketing</span></p>
<ul>
<li>Plan, create, and execute email campaigns, including newsletters, promotions, and automated workflows.</li>
<li>Segment audiences for personalized and behavior-based campaigns.</li>
<li>Manage and maintain email databases to ensure accuracy, list health, and deliverability.</li>
<li>Conduct A/B testing on subject lines, content, and CTAs to improve performance.</li>
<li>Monitor and report on key email metrics (open rates, CTR, conversions, unsubscribe rates).</li>
<li>Ensure compliance with email regulations (GDPR, CAN-SPAM, etc.).</li>
</ul>
<p><span style="font-weight: bold">Campaign Strategy & Collaboration</span></p>
<ul>
<li>Work with sales and marketing teams to align email strategies with business goals.</li>
<li>Collaborate with designers and copywriters to produce compelling, on-brand email content.</li>
<li>Provide insights and recommendations based on campaign performance data.</li>
</ul>
<p><span style="font-weight: bold">Optimization & Growth</span></p>
<ul>
<li>Continuously refine segmentation, personalization, and automation strategies.</li>
<li>Stay updated on email marketing best practices, industry trends, and emerging tools.</li>
<li>Explore integrations with CRM, website, and paid marketing channels to enhance results.</li>
</ul>
<p><br></p>
<p><span style="font-weight: bold">Qualifications:</span></p>
<ul>
<li>Proven experience in email marketing, with a strong track record of managing successful campaigns.</li>
<li>Proficiency with email marketing tools (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar).</li>
<li>Strong understanding of audience segmentation, automation, and deliverability best practices.</li>
<li>Analytical mindset with the ability to interpret data and optimize campaigns.</li>
<li>Excellent copywriting and communication skills.<br></li>
<li>Highly organized, detail-oriented, and able to manage multiple campaigns at once.</li>
</ul>
<p><br></p>
<p><span style="font-weight: bold">Preferred:</span></p>
<ul>
<li>Experience in both B2B and B2C marketing.</li>
<li>Familiarity with CRM platforms such as HubSpot, Salesforce, or Zoho.</li>
<li>Knowledge of SEO, content marketing, or digital advertising (a plus but not required).</li>
<li>Experience working in a fast-paced or startup environment.</li>
<li>Basic design skills in Canva or similar (bonus).</li>
</ul>
<p><br></p>
<p><span><span style="font-weight: bold">System Requirements:</span></span></p>
<ul>
<li><span>Computer Processor: Minimum 5th generation Intel i5 processor or equivalent</span></li>
<li><span>Computer Memory/RAM: Minimum 4.00 GB</span></li>
<li><span>Computer Operating System: Windows 10 or Mac OSX - No Linux, Unix, or any operating system other than what is required.</span></li>
<li><span>Internet Speed: Running on a 5.0 MBPS plan or higher (Both primary and backup) - If your backup connection cannot serve as your primary connection, that does not qualify as a backup connection</span></li>
<li><span>REQUIRED Headset: Noise-cancelling headset connected via USB port</span></li>
<li><span>REQUIRED WebCam: At least 3 megapixels capable of 720p recording</span></li>
</ul>
