[Remote] Paid Search Coordinator (Google App campaigns)

Note: The job is a remote job and is open to candidates in USA. DEPT® is a Growth Invention company that helps ambitious brands grow faster through technology and marketing. The Paid Search Coordinator will provide essential support for account teams, handling performance reports, campaign management, and learning best practices in Paid Search Engine Marketing.

Responsibilities

• Provide vital production support for your account team
• Running and formatting performance reports
• Implementing account tasks and optimizations
• Building and uploading campaigns
• Participating in and taking notes during internal syncs, client meetings, and presentations
• Become responsible for 2-3 accounts
• Learn DEPT®’s best practices for Paid Search Engine Marketing
• Gaining the foundational skills necessary to progress into more advanced roles
• Develop a solid foundation of paid search analytical and technical expertise
• Demonstrate proficiency in using essential spreadsheet functions and formulas
• Demonstrate an understanding of how to take advantage of these functions and formulas when performing tasks
• Ability to navigate through the UIs to pull reports at various levels
• Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms
• Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI
• Create and edit campaigns, ads, and audiences in Facebook
• Understanding of DMUS’s SEM methodology
• Understanding of various metrics and how to calculate them
• Attend search-specific training led internally or by channel partners to continue education
• Be responsible for learning and mastering higher-level concepts
• Able to identify performance trends, understand the metrics, explain why certain things happened in the past week, and develop write-ups with clear explanations
• Able to understand different bidding methodologies and the strategy behind the bid adjustments
• Understand what to look at within the platforms daily to know when an action is needed based on performance fluctuations and trends
• Able to update, monitor, and communicate budget pacing performance to the broader team
• Able to develop suggestions on the best method to build out a campaign
• Able to create/pull/QA pixels, tracking, remarketing, and list creation
• Able to delegate production tasks to nearshore or other internal team members where appropriate

Skills

• Proficiency in Excel/Sheets: Demonstrate proficiency in using essential spreadsheet functions and formulas including, but not limited to: sorting, filters, vlookup, concatenate, pivot tables, text to columns, conditional formatting
• Demonstrate an understanding of how to take advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed
• Accuracy is critical, and Associates will need to QA their work to ensure accurate data is being relayed to the rest of the team and clients
• Ability to navigate through the UIs to pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with the desired columns/metrics and understand the data/results
• Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms
• Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI
• Create and edit campaigns, ads, and audiences in Facebook
• Understanding of DMUS's SEM methodology
• Various metrics and how to calculate them, as well as their relationship to each other (ex: CPC, CTR, CVR, etc)
• High-level understanding of the different levers to pull to hit target goals
• Attend search-specific training led internally or by channel partners to continue education
• Experience across Google - search, display and/or app campaigns
• Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
• Experience with A/B testing

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

Company Overview