About the Business
Guardian Detail Co. is a veteran-owned premium mobile car and boat detailing company in Sandy, Utah. We target luxury and exotic car owners and high-end boat owners. Think Porsche, Ferrari, Nautique. Our average customer spends $300–$700 per visit. The brand is built around precision, military discipline, and a white-glove experience.
The Problem
Our current Squarespace site is functional but doesn't match the quality of service we deliver. It's losing us bookings. Specifically: no visible pricing, no ceramic coating or paint correction in the navigation, and no direct booking integration above the fold. It needs a full conversion-focused refresh — not a new logo, not a rebrand, just a site that actually turns visitors into booked appointments.
What I Need Built
Home page: Hero section with clear value prop, social proof (40+ reviews / 4.9★ Google), services overview, and a prominent Book Now CTA
Services page: Individual sections for Full Detail, Paint Correction, Ceramic Coating, and Boat Detailing — each with a price range and what's included
Booking page: Acuity Scheduling embedded directly on the page (not a redirect) with a Utah phone number prominently displayed
About page: Built around the owner's Coast Guard veteran backstory and the "why" behind the business — this is a key trust and differentiation asset
Navigation: Clean, simple — Ceramic Coating and Paint Correction must be visible at the top level, not buried in a dropdown
Design Direction
Dark, premium, precision-focused. Think automotive editorial — not spa, not family-friendly, not generic "we care about your car." The visual tone should feel like a high-end garage or a Swiss watch brand. Clean typography, strong contrast, minimal clutter. If your portfolio skews bright and colorful or template-looking, this probably isn't the right fit.
I have existing brand colors and a logo. You're not redesigning the brand — you're building a site that finally does it justice.
Technical Requirements
Built entirely in Squarespace (7.1 preferred)
Acuity Scheduling embedded via block — not a linked button to an external page
Mobile-optimized and tested on iPhone — most of my customers will find me on their phones
Basic on-page SEO: meta titles, descriptions, header structure on each page
Fast load speed — no heavy animations or unnecessary plugins
Handoff includes: a 15-minute Loom walkthrough so I can make minor edits myself
What's Not in Scope
Logo design or full rebrand
Photography (I will supply photos and videos)
Blog setup or ongoing content management
Custom code or third-party integrations beyond Acuity
Timeline
Looking to have this live within 3 weeks of project start. This is a real deadline — I have ad campaigns going live shortly after.
To Apply
Send 2–3 Squarespace sites you've built for service businesses — ideally premium, local, or automotive adjacent. Tell me in 2–3 sentences what you'd change first about a generic detailing website to make it convert better. Applications without portfolio examples will not be reviewed.
