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Sr. Director, Field Execution - Wholesale
At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
Title: Sr Director Field Execution - Wholesale
Location: Stamford, CT
Job Type: Full-Time | Travel 25-40%
About the Role: The Sr. Director of Field Execution – Wholesale leads all direct engagement between Curaleaf brands, third-party dispensary partners, and their shoppers. As wholesale continues to evolve into a vital and dynamic growth channel, this role is central to accelerating brand presence and driving in-market relevance for the Curaleaf portfolio.
Leading a national field activation team across all U.S. sales regions, this senior leader brings to life high-impact brand programs—from trade shows and regional awareness campaigns to in-store activations that shape shopper behavior and strengthen brand loyalty.
We're looking for a strategic, commercially minded marketing leader with exceptional field execution experience—someone who blends creativity with precision and thrives in fast-moving, highly regulated industries. You'll navigate diverse markets, collaborate cross-functionally, and drive measurable results that move both the brand and business forward.
What You'll Do:
Regional Marketing Strategy & Execution
- Design and implement national and regional marketing programs aligned with sales and brand objectives.
- Translate brand strategies into actionable in-market activations across retail and event channels.
- Maximize regional budgets to ensure efficiency and reach.
Channel, Outlet & Event Activation
- Lead development of in-store programs, merchandising solutions, and point-of-sale materials.
- Partner with sales and wholesale teams to ensure consistent brand presence and flawless execution.
- Oversee local events, pop-ups, trade shows, and large-scale brand activations.
Cross-Functional Collaboration
- Serve as the key liaison between field sales and marketing teams.
- Collaborate closely with sales, brand, and compliance teams to align on regional and channel goals.
- Ensure programming supports both brand equity and commercial success.
Team Leadership & Development
- Lead, mentor, and grow a national team of field and trade marketing professionals.
- Foster a culture of accountability, creativity, and continuous improvement.
- Recruit and manage agency partners to ensure excellence in execution.
Promotions & Product Launches
- Develop and own the annual field activation calendar across regions and brands.
- Partner with brand and product teams to create impactful go-to-market strategies.
- Ensure retail readiness and sales enablement for all new product launches.
Customer Engagement & Brand Advocacy
- Develop and execute training programs for commercial teams and retail partners.
- Manage customer and budtender incentive programs to build engagement and brand love.
- Partner with influencers and local media to amplify brand presence and storytelling.
Compliance & Responsible Marketing
- Ensure all activations comply with state and federal regulations.
- Partner with Legal and Compliance on all claims, messaging, and event approvals.
What You'll Bring:
- Bachelor's degree in Marketing, Business Administration, or related field.
- 10+ years of experience in field marketing, brand activation, or trade marketing, including agency and team leadership.
- Proven track record of delivering breakthrough brand programs in retail and experiential environments.
- Strong understanding of sales and marketing alignment.
- Passion for the cannabis industry and its evolving consumer landscape.
- Highly organized and effective at managing multiple priorities across markets.
- Strategic and creative problem-solver with the ability to thrive in a regulated environment.
- Skilled at leveraging local media and digital platforms to drive engagement and conversion.
Even Better If:
- MBA or advanced degree.
- Experience in cannabis, alcohol, tobacco, pharma, or other regulated industries.
- Leadership experience within a shopper marketing or experiential agency.
- Expertise in influencer partnerships and localized media strategy.
Who You Are:
- A customer-obsessed marketer who understands how to connect brand and consumer at every touchpoint.
- A collaborative leader who inspires teams and drives accountability.
- A curious, creative, and adaptable problem-solver who thrives in ambiguity.
- A strategic thinker who also loves rolling up their sleeves to make big ideas happen.
What We Offer:
- Career Growth Opportunities
- Competitive Pay and Benefits
- Generous PTO and Parental Leave
- 401(K) Retirement Plan
- Life/ Disability Insurance
- Community Involvement
- Referral Bonuses and Product Discounts
Benefits vary by state, role type, and eligibility.
Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence
Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.
Our Values:
- Lead and Inspire.
- Commit to Win.
- ONE Curaleaf.
- Driven to Deliver Excellence.
Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Individuals adversely impacted by the war on drugs are encouraged to apply.
Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.
***Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.
***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate's immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.
