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TikTok Ads Media Buyer for Digital Brand (Remote, US-Based)
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Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. Our client is a fast-growing digital education brand in the social commerce space, helping creators monetize through short-form content and affiliate marketing.
Requirements
Manage and optimize TikTok ad campaigns daily, including budget allocation, bid adjustments, and performance tracking
Actively manage live campaign performance during high-spend webinar cycles (Sunday & Wednesday), making rapid, real-time optimizations
Scale winning creatives aggressively while cutting underperforming ads quickly to maximize ROAS
Navigate TikTok ad volatility (ad disapprovals, downtime, performance fluctuations) and adapt campaigns with minimal disruption
Identify patterns in top-performing ads and recommend new creative directions (hooks, messaging, targeting angles)
Lead the launch and scaling of Meta ads as a secondary acquisition channel
Collaborate closely with the founder on audience targeting, messaging, and landing page optimization based on conversion data
Continuously test new audiences, creatives, and campaign structures to improve performance
2–3+ years of hands-on media buying experience (TikTok required)
Proven track record managing and scaling paid campaigns with clear performance metrics (ROAS, CPA, CAC)
Strong understanding of TikTok ad ecosystem, including creative testing and platform-specific behavior
Experience with Meta Ads (Facebook/Instagram) or demonstrated ability to quickly ramp up
Experience working with info products, digital courses, or webinar funnels is highly preferred
Ability to make fast, data-driven decisions in a high-pressure, fast-moving environment
Strong analytical thinking with the ability to translate data into actionable insights
Comfortable working directly with founders and operating with a high level of ownership
Proficiency in English communication
Benefits
Competitive salary
Performance-based commission (structure to be defined based on impact)
Fully remote role with flexible location
High ownership role with direct impact on revenue growth
Opportunity to work closely with a fast-scaling, founder-led business
