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Location: Canton, OH (Hall of Fame Village Headquarters)
Reports To: President
Position Overview The Vice President of Business Development will lead strategic growth initiatives for the Women’s Football Alliance (WFA) across partnerships, flag football expansion, licensing, retail operations, media, and revenue generation. This executive leadership role is responsible for driving national and international growth while positioning the WFA as the premier women’s football league in the world.
The ideal candidate is a visionary and operational leader with experience in sports business, sponsorships, merchandising, event development, and brand expansion. This position will oversee the development of scalable business opportunities that increase league visibility, fan engagement, participation, and long-term revenue.
Key ResponsibilitiesBusiness Development & Partnerships
Develop and execute comprehensive business growth strategies for the WFA
Secure national and global corporate partnerships, sponsorships, and strategic alliances
Lead negotiations for high-value sponsorship, licensing, and media agreements
Build integrated partnership packages across broadcast, digital, events, retail, and grassroots initiatives
Manage and expand relationships with sponsors, investors, media partners, and key stakeholders
Flag Football Operations & Growth
Oversee the development and expansion of the WFA National Flag League and competitive framework
Manage the WFA Pro Flag National Tour and National Championship qualification system
Develop partnerships with schools, organizations, and governing bodies to increase participation nationwide
Support international expansion initiatives for women’s flag football
Standardize branding, competition rules, and operational guidelines across affiliated flag programs
Licensing & Retail
Lead all WFA licensing agreements, merchandise partnerships, and retail initiatives
Oversee WFA retail storefront operations at the Hall of Fame Village headquarters and online platforms
Drive product development for WFA-branded tackle and flag football apparel, equipment, and merchandise
Identify new licensing and distribution opportunities domestically and internationally
Ensure brand consistency across all products and partner activations
Monitor inventory management, sales performance, and revenue growth strategies
Events & Media
Oversee national events including championships, showcases, camps, clinics, and fan experiences
Collaborate with marketing and media teams to maximize exposure and partner ROI
Support media, broadcast, and distribution relationships across television and streaming platforms
Assist in creating innovative fan engagement and revenue-generating initiatives
Leadership & Strategy
Track participation metrics, growth benchmarks, and business performance analytics
Work cross-functionally with league leadership, operations, marketing, media, and team owners
Help position the WFA alongside major professional sports properties through strategic growth initiatives
Lead long-term planning initiatives focused on league sustainability and expansion
Qualifications
7–10+ years of experience in sports business, partnerships, sponsorships, retail, licensing, or business development
Proven success in driving revenue growth and scaling sports or entertainment properties
Strong negotiation, communication, and relationship-building skills
Experience managing partnerships, events, and operational initiatives simultaneously
Ability to lead cross-functional teams and execute strategic initiatives
Strong understanding of media rights, sponsorship valuation, and brand integration
Highly organized with strong leadership and operational execution abilities
Preferred Qualifications
Experience working with professional sports leagues or emerging sports properties
Existing network within sports, media, retail, or corporate partnership sectors
Background in football, women’s sports, or amateur sports development
Experience with retail distribution, merchandising, or e-commerce operations
About the WFA The Women’s Football Alliance is the premier women’s tackle football league in the world, featuring the highest level of competition and the most historic franchises in women’s football. Headquartered at the Hall of Fame Village in Canton, Ohio, the WFA continues to lead the growth of women’s tackle and flag football through national television partnerships, international expansion, and innovative busin
