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Our client is a fast-growing real estate brand led by a top-producing realtor and content creator with a highly engaged audience. They operate at scale on Instagram (280K+ followers) and repurpose content across YouTube and LinkedIn to drive qualified leads. They value integrity, reliability, and creative, data-driven digital marketing execution.
Why does this role exist?
This role exists to level up the client’s YouTube presence and overall content engine—turning high-performing Instagram content into discoverable, search-optimized videos on YouTube and strategic posts on LinkedIn. The specialist will optimize SEO, thumbnails, and captions to increase views, watch time, and subscriber growth while managing community engagement across platforms. The ultimate goal is to drive brand visibility, nurture community relationships, and support lead generation for the real estate business.
The Impact you’ll make
YouTube SEO and Optimization
Own YouTube SEO: keyword research, tags, titles, descriptions, playlists, and backlinks
Create scroll-stopping thumbnails and test for CTR improvements
Write compelling YouTube captions and coordinate consistent upload schedules
Content Repurposing and Publishing
Download Instagram videos and upload them to YouTube with optimized metadata
Repost Instagram content to LinkedIn with platform-appropriate captions
Maintain content calendars and posting workflows across platforms
Community Management and DM Automation
Respond to DMs and comments across Instagram and LinkedIn with brand-appropriate voice
Set up and maintain ManyChat flows for Instagram DM automation
Track and report on community engagement, response times, and conversation outcomes
Creative Marketing Support
Write short-form blogs that align with published video topics
Support ideation for content hooks, titles, and creatives informed by analytics
Provide general creative marketing assistance as needed
Social Media Operations
Manage inboxes and organize communications using email/inbox management systems
Leverage social media management platforms for scheduling, tagging, and reporting
Coordinate assets and updates with the client and internal stakeholders
Prior experience working with a realtor or real estate brand
Hands-on social media management across Instagram and LinkedIn, including DMs/community management
Proficiency creating YouTube thumbnails and writing video captions/descriptions; strong copywriting for blogs
Experience with ManyChat and social media management tools; comfortable with email/inbox management systems
Your superpowers are...
Hard skills: YouTube Studio, keyword research tools (e.g., TubeBuddy/VidIQ), thumbnail design (Canva/Adobe), ManyChat DM automation, Instagram/LinkedIn scheduling and analytics, basic SEO principles for video and blog content
Soft skills: Creative, brand-voice aware copywriter; proactive communicator; highly reliable with strong follow-through; detail-oriented and analytical; integrity-first and comfortable working independently
WFH Set-Up:
Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
Internet speed of at least 40MBPS
Headset with an extended mic that has noise cancellation and a webcam
Back-up computer and internet connection
Quiet, dedicated workspace at home
You should apply if...
You’re a creative digital marketer who lives and breathes YouTube SEO and thrives on improving CTR, retention, and discoverability
You have real estate industry context and can translate property/market insights into engaging content
You value reliability and integrity, are responsive, and can commit to being dedicated/exclusive to this client
You’re energized by community interaction, move quickly, and consistently hit deadlines
What to expect...
Work Setup:
Remote position
Must have a reliable internet connection and a quiet workspace
Required to provide own computer with Intel Core i5 or something similar or higher operating system
